Wednesday, June 6, 2012

cooking-Chinese Green Beans


This popular Szechuan dish found is a staple at many Chinese restaurant buffets. Instead of chili paste, feel free to add 4 - 6 small dried red chilis if desired. Serves 4.

Prep Time: 15 minutes

Cook Time: 15 minutes

Total Time: 30 minutes

Ingredients:

  • 1 pound green beans
  • Sauce:
  • 1 tablespoon bean sauce (available at Asian markets; Koon Chun is a good brand, or you can substitute hoisin sauce)
  • 1 tablespoon dark soy sauce
  • 2 teaspoons Chinese rice wine or dry sherry
  • 1 1/2 teaspoons sugar
  • Other:
  • 1 tablespoon chopped garlic
  • 1 tablespoon chopped ginger
  • 2 scallions, chopped, white part only
  • 1/2 teaspoon chili paste
  • 3 tablespoons vegetable or peanut oil for stir-frying, or as needed

Preparation:

Wash the green beans and drain thoroughly. Trim the ends and cut on the diagonal into pieces approximately 2 inches long.
Combine the sauce ingredients and set aside.
Heat the wok on medium heat and add 2 tablespoons oil, drizzling the oil down the sides of the wok. When the oil is hot, add the beans. Stir-fry for 7 - 10 minutes, until their skins pucker and turn brown and the green beans are tender without being mushy. Remove the beans from the wok.
Heat 1 tablespoon oil in the wok on medium-high heat. When the oil is hot, add the chopped garlic, ginger and scallions. Stir-fry briefly for a few seconds until aromatic. Add the chili paste.
Add the sauce and the green beans. Toss the ingredients together and serve hot.


The Marketing Report of AM/PM Convenience Store in Adelaide



1. Introduction


In recent years, there is an increasing number of large stores with rich products, good items management, low operating costs and good marketing strategy and so on. However, the fixed location and complex shopping steps of large stores inconvenience to the people, the situation which led to changes, so produced a small grocery store supermarket and living in another format - convenience stores. The convenience stores with its goods and convenience were popular by people in the world, same way in Adelaide. While mentioned convenience stores, the most popular of convenience stores in Japan. Therefore, the AM/PM convenience store wants to open the new convenience store in Adelaide, in order to bring the Japanese management idea into South Australia.
This report aims to present the advice to the management of a company intending to develop in Adelaide. Seven aspects can be concerned, which are branding, product, target market, analysis of the local brand in Adelaide, location, competition and sales strategy.


2. Name

AM/PM is a convenience store franchise chain in Japan. The "convenience" as the most important aspect of attracts customers. AM/PM is a success convenience store in Japan. There are many products in the store, for example, fruit, hot dogs, condiments and cold drink at so on. All food can ensure freshness and abundant. Moreover, AM/PM can also produce limited specialty foods as snacks, both beautiful and delicious. It is worth mentioning that coffee is special customized according to customer needs, and provides a lot of flavors and sweeteners, this is unique of the AM/PM convenience store.
Because it has the operating characteristics of the supermarket, grocery store operating costs of the price advantage and convenience advantages, quickly won the favor of consumers, and thus to rapid development. (AM/PM 2011)
In relation to the named, the AM/PM convenience store do not change the original name, because the name that AM/PM is simple and easy to remember, it can attract customers, and its meaning is obvious that the store opening all day, from am to pm.


3. Product

Due to the smaller shops, the most commonly used as the main necessities of life, including general food, groceries, drinks, cosmetics, and small drugs, tobacco, alcohol and so on, the ratio of food accounted for 45% of all goods, 30% of goods are for daily using, and the others is about 25%.

4. Target market

According to the Australia Food and Drink Report Q3 2011, the Soft Drinks Sales is 26 percent and Mass Grocery Retail Sales is 27 percent in Australia in 2011(Australia Food and Drink Report Q3 2011). This shows that people's consumption power is good. Therefore, the customer is mainly a radius of 500 meters within the scope of the residents. In addition, young people who seek entertainment, enjoyment, habit "Nightlife" and those used to fast fast-paced life or those who need for shopping in case of emergency, those people are the object of service.

5. Analysis of the local brand in Adelaide

There are many convenience stores in Adelaide because of it take a lot of conveniences for people's lives; we will analyze the two convenience stores, which are K Food Express and Metro Convenience Store. The two stores have gained local recognition. Through the analysis of these two convenience stores, we get some experience for future work.

5.1 K Food Express

K Food Express is an Adelaide Australia based convenience store chain, operating from convenient locations across Adelaide. K Food Express is all about being able to purchase what you need when you need, whilst at the same time enjoying a high level of service from our friendly staff. K Food Express aims to provide quality products with a great service 24-7. The store located 30 Charles Street Plaza in Adelaide. The store surrounded by schools, commercial areas, there is a very favorable geographical position, which for the store to bring a high profit (KFOODEXPRESS 2008).

5.2 Metro Convenience Store

Metro Convenience Store is a business that is based in Adelaide. Metro Convenience Store is listed including: Food and General Stores. Some of those businesses included within the radius of 5 km are SA Convenience Store. In Adelaide, the store located Shp8/136 North Tce. It around the school and business district, there is a large population movements so that plays a positive impact on sale of goods (Metro convenience 2011).

6. Location

The development of convenience store, the choice of site is half the battle. In order to better reduce the company's current and future loss of property, creating the ability to continue to profit, the location of store should be chosen carefully.
As mentioned above, two convenience stores, their position in the education area (the University of Adelaide and University of SA), office area (David Jones, Harris Scarfe and Myer), business area (Rundle Mall)and transportation hub area. For example, with over 400,000 customers every week and 23 million visitors annually, Rundle Mall is Adelaide’s premier retail destination and meeting place (Rundle Mall, 2011).
Therefore, shop located in the residential area that convenient access to the places where people or communities where more mobile population, so that consumer demand for quick and timely purchase, in order to win consumers.

7. Competition

Talking to the convenience store of local brand such as K Food Express and Metro Convenience Store in Adelaide, it has been a certain position of trust in people's minds, coupled with has been operating for a long time, has established a unified image of a good shop, ordered a unified business model, business strategy mature distinctive, has attracted a certain amount of customers patronage. While AM/PM convenience store is new convenience stores, it needs to make a great effort and a certain period of time to attract the customer. Therefore, there is some competition.
In order to succeed in the competition, AM/PM convenience store should strengthen the quality and variety, because AM/PM convenience store is foreign brands, so can introduce a lot of Japanese local specialty products sold in stores, but also to increase the quality of service. In addition, AM/PM convenience store can provide delivery services, as long as one-time purchase of goods reached $ 50, it can send goods to customer’s home.

8. Sales Strategy

A good marketing strategy in order to have a good sales performance, there is a good sales performance, business investment to be successful. So there are four strategies on sales.

8.1 Display & Procurement Strategy

The correct of display product that it is helpful for consumers shopping convenience, and can play the role of a good impression to consumers. In the display of goods, the goods should display clear, and similar goods are classified put together, clear and easy for customers to select goods. For procurement, buy some unique goods such as each country's specialty products, make it different from other types of convenience stores.

8.2 Price Strategy

When set prices, company should try to reduce the cost of procurement goods, selling products to customers at lower prices.

8.3 Publicity strategy

8.31 The discount of special goods

AM/PM convenience store chose the goods of special and fun, there is a discount of this kind of goods every day, so that bringing fun to customers in the shopping.

8.32 Send leaflets

In the surrounding schools and commercial send leaflets, there is a small gift while holding leaflets shopping in the store.

8.33 Bag for shopping

If customers buy $30 or more, it can get the reusable bags with image of the store for customers, shopping bags one side is the name of the store, the other side says store’s slogan, "AM/PM, always on your side." So as to enhance kindness with customers, but also played the role of propaganda.

8.34 Advertising

Due to the relatively high cost of television advertising, company should consider send the fun stickers with store’s name and address.

9. Conclusion & Recommendation

In summary, the report provides some suggestions for AM/PM convenience store into the Adelaide market. According to above analysis, we can get to know that the AM/PM convenience store want to be successful in the competition, it should be do this following: Firstly, there is a good name, the name of convenience store is called AM/PM is a good choice, which means telling people service all day from morning to night. Secondly, there are rich products. The purpose of service is to give people the convenience in life, so the products are daily necessities mainly, and the main target is to nearby residents. Thirdly, it should have a correct site. The place with more people and convenient transportation should be chosen. Finally, a good marketing strategy is important for business. Not only to make display & procurement Strategy, but also to do publicity strategy and pricing strategy. At the same time, it should learn the experiences from the same industry in local market. There is several experiences benefit to the AP/PM convenience store, such as select site, sales strategy. Therefore, the store name, product type, target market, location, competition among the market, sales strategy and customer needs should be considered by AM/PM Company in order to enter the Adelaide market successfully in the future.

Marketing report-QNG clothing company in Adelaide




1. Introduction

As people's living standards improve in Adelaide, people's requirements for clothes constantly changing, people are not demands to wear comfortable clothes, but also inexpensive, beautiful style. QNG Company’s clothing is known for cheap, and has a good quality and style, and wanted to enter the South Australian market set up their own clothing store in Adelaide.
The purpose of this report is to give managers a suggestion on how to operate in Adelaide are successful store. There are six aspects can be discussed, which are brand & store named, consumer groups, Adelaide's environmental analysis, site selection, competitive analysis & investment risk analysis and marketing strategy.


2. Discussion

2.1Brand & Store Named

Qnigirl is a leisure brand of QNG Company in South Korea, because prices are low, so very popular. QNG is a clothing company in South Korea, however, it sold the clothes are not QNG to manufacture, but QNG commitment to design, Dongguk door factory to manufacturing, processing. Part is specified in QNG China factory, then finished products back to Korea or sold all over.ONG insisted that the modern, simple and natural, high quality clothing to the consumer. Because they have a unique product planning, development and marketing system, in order to achieve low cost of shop operationsQnigirl 2011.
The brand of Qnigirl is unfamiliar brand in Adelaide, so it should take a featured name, in order to have an advantage in the competition. Therefore, the store named $ 10 girl's clothes. This name means taking all the clothes are $ 10. There are two advantages. Firstly, low price can attract customers to buy. In addition, it can save the time of asking the price by customers.

2.2 Consumer Groups

The main groups of consumers are in the 20-30 years old, extensions of consumer are in the 16-35 years old. Because there are many kinds of clothes, for example, short skirts for students, and suits for office ladies and so on.



2.3 Adelaide's Environmental Analysis

South Australia is located in south-central Australia, an area of ​​98.4 square kilometers, population 1.6 million; capital of Adelaide (population 1.08 million), a mild climate seasons. The social welfare is high, for instance, children free education, universal free medical care, retirement pensions is high and so on, so remove all the worries of the residents. Moreover, Adelaide has weekly system, wages are paid once a week and wages usually paid in the last day of week. Thus, the bars, restaurants, department stores will be a good business in the weekendSouth Australia, 2011. Therefore, we can open the extra hours on weekends and give sales discount. According to Australian Bureau of Statistics 2010 that Australia has a high minimum starting salary is $ 15 a week, but also has remained very low unemployment rate in developed countries. The situation is the same in Adelaide. This will help us develop the clothing market in Adelaide.

2.4 Site Selection

Store address should be selected in the commercial activities between the downtown, high traffic public places or near population, so the best place should be chosen in Rundle Mall. In Adelaide, Rundle Mall is a major entertainment center; there are many shops, restaurants, supermarkets and it surrounded by commercial centers and schools. For example, it has 3,000 food court seats with a wide variety of food offerings. With over 400,000 customers every week and 23 million visitors annually, Rundle Mall is the most popular shopping mall in Adelaide. In addition, it is not only convenient transportation, there a variety of ways that you can get to Rundle Mall, such as bus, car, train and tram. Thus, attracting more people to come here, it will increase revenuesRundle Mall 2010.
Due to the excellent conditions, there are many brands store in Rundle Mall, such as A-Mart All Sports, Borders Books, Spotsgirl, Dick Smith Electronics, Priceline, Kookai and so on. Among them, two stores can be introduced, which are Sportsgirl and Kookai.

2.4. i Sportsgirl

Sportsgirl is one of Australia's favorites young women's fashion labels, owned and operated by the Sussan Retail Group in Australia.With multiple stores across the country. The first Sportsgirl store was opened in 1948 in Melbourne. Since that time, the Sportsgirl brandset up stores in other cities, it was loved by the girls. There are two stores in Rundle Mall, one is located Shop G1 40-60 Rundle Mall Plaza, the other located 154 Rundle Mall. The stores with thousands of young and old women visiting every day for fashion clothing and get a great prices (Sportsgirl 2011).

2.4. ii Kookai

Kookai is a French fashion label founded in 1983 by Jean-Lou Tepper, Jacques Nataf and Philippe de Hesdin. It purposes is to search that to provide the clothes can be paid for young women. It has many stores in the world, such as Europe, Australia, America and Asia. Its clothing line is generally characterized by French fashion trends. The brand of Kookai is a highly creative and energetic brand, the color combination of the most colorful, eye-catching design, unconventional style, leading the trend. In fabrics, innovative, high-tech post-processing is essential, there is pre-washed and washed the effect of the use of enzymes. In the multi-style design and can see the way the new mosaic combination effects. The store located 5 Adelaide Central Plaza Rundle Mall in Rundle Mall, every day has a lot of customers and rich revenue (Kookai 2011).
Therefore, according to the above two success cases, the company of QNG should choose the store in Rundle Mall.

2.5 Competitive Analysis & Investment Risk Analyses

2.5. i Competitive Analysis

According to the survey, Adelaide's cheap clothes are imported from China, although cheap, style and quality are not good, and those styles from Europe or America, although there is good quality, there is a high price, such as Gucci, the price is $ 1000, which is the high consumption level, while there is the prices reasonable in Qnigirl, substantial and sustained to provide a simple and stylish clothing. Therefore, thorough implementation of low-cost operation, with the fastest, lowest way directly connected to production and sales efforts to achieve the most comprehensive customer service.
Take the above two brands we have to analyze, one is Sportsgirl, the other is Kookai.
Compared with the QNG (Qnigirl), there are three aspects can be analyze of two brands, as follows,


Bands   Aspects
PRICE
QUALITY
STYE
QNG (Qnigirl)
$10
Cotton
Leisure & sport
SPORTSGIRL
$29.95-129.95
Cotton & Silk
Leisure
KOOKAI
$120-290
Cotton & Silk & Nature fabrics
Leisure
(Sportsgirl & Kookai 2011).
By comparison with the two companies, we can see that QNG (Qnigirl)'s advantage is its low price and rich styles. However, the low price only not enough, in order to be successful in the competition, QNG Company should be able to predict the risk.

2.5. ii Investment Risk Analyses

There are two kinds of risk in the investment. Firstly, industries risk. As the clothing brand more competitive, there are many counterfeit products and similar brand names.
In addition, advertising risk. Advertising investment is large, if not a good advertising plan, publicity is not enough, investment will have the possibility of failure. Therefore, a good marketing strategy is essential.

2.6 Marketing Strategy

2.6. i Product Strategy

To achieve the diversity of clothing styles, and to ensure adequate supply and sizes, each item comes with a proprietary shopping bags.

2.6. ii Sales Strategy

I came up with the following solutions:
·         Mobile advertising to take a bus advertising, fashion magazine advertising
·         Publicity through the Internet
·         Send printed logo and design of small souvenirs
·         Launch promotional activities: over $100 gifts to one clothes



3. Recommendations 

3.1 Take an attractive shop name

A good store name has a great influence on the customer, the named of $10 girl's clothes is a good way to attractive people.

3.2 Determine the appropriate target

According to clothing styles and characteristics, young people and students should be selected for the main purchasing power.

3.3 Understanding of local environment

QNG Company wants to invest in Adelaide, must have good understanding of local culture, population, income and so on, it is helps to better jobs in the future.

3.4 Correct location

For profitability of the shop, address selection is very important, so there are a lot of people, convenient business center is the most appropriate selection.

3.5 Ready to compete and risk analysis

Only by understanding good information between the industries, it will better improve their own, only to predict the risk in advance, in order to minimize the loss.

3.6 Good marketing strategy

Good marketing strategy is the key to open the market successfully, the company should use good ways to attract customers to gain recognition.


4. Conclusion

In conclusion, in relation to the QNG clothing company marketing report in Adelaide, six points can be discussed, which are brand & store named, consumer groups, Adelaide's environmental analysis, site selection, competitive analysis & investment risk analysis and marketing strategy. This report is to prepare for entering markets in Adelaide successfully, only under the fully prepared, it will make the investment to obtain the maximum benefit, so that QNG Company in the new area to be successful.